VIDEO PREMIERE: Obvious Creature - Hiding (Video by: Lobo Incognito)

Gerard Marcus

Through all the histories I’ve read in my short time here on earth, I've learned that hiding has been a crucial elements of human survival. Hiding from danger, hiding from the truth, hiding who one really is–it’s a skillset one develops in order to protect or withhold one's personal world from outside influences. As important as hiding has been in the past, it's interesting to think about the modern-day climate of shared information where everything you do is recorded. Nowadays, where can you truly hide? Artist Lobo Incognito takes on this question his video for Obvious Creature’s track “Hiding.”

The video is a mixed collage of found-footage and hand-shot imagery exploring the idea of where we go when we hide. Some of the imagery seems almost voyeuristically intimate, while at other times it is distant and cold. It's the balance of these contrasting elements that Incognito nails beautifully in this video, perfectly capturing the tension of hiding in a modern world where nothing is really secret. Images distort, repeat, and cut to the point where they only fly past as reference. Color change to impossible hues. And digitally-constructed images bend around the analog. Nothing seems stable, and it feels like at any moment all the secrets held within the video will be revealed–but it never happens. Incognito is able to hold it all together with a strong sense of style and aesthetic, teasing at a digital realm where all secrets lie. The video's warped digital style, paired with the chill jazz stylings of the Obvious Creature’s track, creates a dueling experience that breezes through subliminal messages and shows us the reality that today, we all hide in plain sight.