There's a charming discrepancy between the polished production of Vansire's groovy synth-pop track "That I Miss You" and the DIY goofiness of the video that accompanies it. Tight hooks flow like tides beneath lightly modulated vocals as the duo, Josh Augustin and Sam Winemiller, dance in loosely choreographed deadpan across their hometown of Rochester, MN in matching NASA t-shirts. It's an endearing tableau, but the playful tone and summery melodies belie a more thoughtful undercurrent.
Originally inspired by a nonsensical phrase ("like a Lichtenstein," which Augustin latched onto simply for its alliterative qualities), "That I Miss You" evolved into a meditation on the nature of art and commodification. "Any attempt to make art about relationships or love is, to a certain extent, a stylization of a personal experience for an audience," Augustin explained, going on to say that the track is something of a summation of his mental state since the release of their recent LP Angel Youth. "The original intention was light lyrical fare about a college friend of mine who just transferred, but it ended up being more about the nature of art in general."
That said, the song never collapses beneath the weight of its own navel-gazing. By couching those ruminations in lighthearted (if somewhat bittersweet) pop and garnishing it with some self-deprecating dance moves, Vansire strike a balance that feels substantial and easily digestible at the same time. "That I Miss You" is an infectiously catchy and accessible track, but there's plenty to unpack on subsequent listens.
Catch Vansire on their West Coast Tour this August