VIDEO PREMIERE

LIP TALK - Ad Junkie

By Abigail Clyne

For LIP TALK’s video for her new song “Ad Junkie,” director Ellen Donnelly creatively delves into the surreal and odd ways social media affects our minds. Frontwoman Sarah K. Pedinotti lies in a dreamily-lit bedroom, phone glowing in the palm of her hand. A man with a camera for a face sits next to her watching and, presumably, documenting her behavior. Sarah sings “you are in my head so I take you home / You are in my bed so that I’m not alone.” We’ve rapidly normalized having social media, and by extent the larger world, in our bedrooms. The camera-faced man, the corporate and capitalist structure that take advantage of our psychological weaknesses for profit, joins us in this intimate space. The beautifully rhythmic chorus “And I swallow them up, swallow women and men in a minute” has a hypnotic affect, and we have all been overtaken by this force. With “Ad Junkie,” LIP TALK has crafted a song that’s almost as catchy and addictive as the social media she’s singing about.

Check out LIP TALK’s new album D A Y S, available now via Northern Spy Records here!