By Gerard Marcus
2012 Bid Adieu is a DIY artist collective headed by Jordan Clark and Gray Hall, featuring a lot of our favorite artists in the New York scene. Their output to date has consisted of three singles and two videos which all exude creative experimentation and high levels of musicianship. The new video for “Something To Tell You” keeps that trend alive. The track, fronted by Hall on vocals and guitar, deals with themes of escapism. How do you move on after finding yourself in a situation where remaining would only make things more confusing. The video, directed by Jeff O’neal, helps bring that story to life through creative use of isolation and distortion, with a spotlight on Hall allowing the emotional content of his words shine through. It’s another truly intriguing piece from the New York based collective, and has me very excited for their debut “We Died In 2012: This Is Hell,” set to release Friday, June 7th of this year.
Words from Jordan Clark himself:
As it stands, We Died In 2012: This Is Hell serves an open-letter to the internet set to release Friday, June 7th. “Something To Tell You” is 2012 Bid Adieu’s third single off their debut album. Sung by Gray Hall, “Something To Tell You” is a conversation with someone who the singer no longer has a relationship with. Frustrated and seeking answers that he is not receiving, the singer ultimately knows that he’ll have to leave the situation (“I’ll move to a city”). While 2012 Bid Adieu’s album begins with a more generic look at escapism in the internet-age, "Something To Tell You," the final song on the album, looks at the singer’s own struggles with escapism.